Business Spotlight: Rogue
Small businesses and the people who own and work in them are the heart of our Edmonds community. To keep our downtown thriving, it’s more critical than ever that we think local first.
In this new series, we will be highlighting independently-owned businesses, and learn more about the folks that make them run!
Meet Kimberly Koenig from Rogue
What is your favorite part of your business?
Working with customers who come in looking for the right outfit for a specific event. I love a good challenge and want them to leave feeling confident.
Why did you start your business?
I’ve always had a love of clothes and finding ‘just the right items’ that flatter figures and are fashion forward. I would often shop for my friends for special events they needed an outfit for. After almost two decades in advertising, I saw a for lease sign on the historic house at 524 Main Street and took the leap into small business ownership.
Why did you choose Edmonds for your business?
I live in Edmonds with my family. Our kids go to school in Edmonds and this is our community. There is something really unique about Edmonds and the ‘small town’ feeling we have. Being so near to a large market like Seattle, the fact we have such an fantastic collection of locally owned small businesses is quite special.
What is unique about your business?
We are lucky that each of our locally owned clothing stores have very individual styles. We really pride ourselves on offering one on one personal service and value the relationships we have been able to create with our customers. We love helping clients find fits and styles that compliment their body type.
Why should people do business with you?
We truly love this community and work hard to create a supportive, economically successful and a welcoming place for all community members to shop, dine and do business.
What are you currently doing differently during this time?
We’re continuing to monitor customer traffic patterns downtown and adjusting our hours based on that information. Google and FB are always up to date. We’ve instituted and continue to have a large set of safety protocols, as well as limited capacity to make sure we are always a safe spot to shop.
Tell us a fun fact about yourself!
I earned money for college as a Forest Service firefighter during summers. One of the hardest and most rewarding jobs I’ve had.
112 5th Ave S
Years in business: 6.5
Photos by Matt Hulbert