About Ed!

We are the Business Improvement District in Downtown Edmonds, Washington.

Board Members

Elected at the Annual Meeting, April 17,2019


Matt McCulloch, Peoples Bank

Open Door Representative, Term Ends 4/20


Matt is the Lead Relationship Manager at Peoples Bank and has served downtown Edmonds since 2016. Outside of working hours you are likely to find Matt playing soccer with his children or enjoying the fare at some of Edmonds' many fine restaurants with his wife.

Vice President

Apple Catha, Apple Catha Massage Therapy

By Appointment Representative, Term Ends 4/22


Pacific Northwest Native and longtime Edmonds resident, Apple offers Blissful Massage for EveryBody at her studio in the historic Beeson Building in Downtown Edmonds. When not massaging or volunteering with Ed!, Apple can be found spending time with her 2 children and exploring the beauty of the world.


Jenny Shore, The Wooden Spoon

Open Door Representative, Term Ends 4/21


Jenny is a co-owner of The Wooden Spoon kitchen shop, a family-owned business established in downtown Edmonds in 1971. When not restocking cookie cutters she can be found in her garden, playing the ukulele or spending time with her husband Tony and family.


Carol Sheldon, Carol Sheldon Hair Design

By Appointment Representative, Term Ends 4/21


Carol enjoys having the opportunity to meet people one-on-one in her hair studio, Carol Sheldon Hair Design in the Mosaic Salon Group. Carol is a long-time resident and loves living and working in Edmonds. She and her husband Doug have raised their three children here. She has been involved in many volunteer activities through the years in her church, schools, and sports.

Mark VonGunten, Ten Gun Design

By Appointment Representative, Term Ends 4/20


Mark is a partner at Ten Gun Design, which set up roots in Edmonds 10 years ago. When not focusing on growing his business, he spends most of his time with his wife, keeping up with his two daughters activities.

Pam Stuller, Walnut Street Coffee

Open Door Representative, Term Ends 4/21


Pam is the owner/operator of Walnut Street Coffee which opened in 2006. When she’s not enjoying Edmonds’ great community of coffee lovers, you’ll find her enjoying family, weeding her garden, or spending time in the mountains.

Cheryl Farrish, Certa Law Group

By Appointment Representative, Term Ends 4/22


Cheryl is a partner at Certa Law Group, where her practice focuses on representing those who have been injured due to the negligence of others. When not in court, she enjoys hiking and exploring the outdoors with her husband, three sons, and Australian cattle dog.

Kali Kelnero, Kelnero

Open Door, Term Ends 4/22


Born and raised in Edmonds, Kali opened Kelnero with her husband Kris in 2019. She loves building a welcoming, joyful community gathering space as well as creating delightful cocktails. When not at the bar Kali is usually trying to hit the ski slopes or rock climbing walls, cuddle her fur baby, eat snacks, or play games.


The Edmonds Downtown Alliance is governed by a member advisory board made up of a balanced group of member businesses; big and small, retail and service.

The members advisory board, with input from members, is responsible for designing, creating, and implementing a work plan and budget each fall.

Advisory Board meetings are held on the 2nd Thursday of each month at 8am at the Edmonds Center for the Arts, 410 4th Ave North, Room 225. Please join us.

Elections for the Advisory Board are held each April during our annual meeting.


The members advisory board may include some ratepayers who are also affiliated with the Downtown Edmonds Merchants Association and the Greater Edmonds Chamber of Commerce. While these organizations are separate, the overlap of membership will ensure continuity and coordination of downtown enhancement efforts.